Eventually, as technology advances, the old formats will die and new formats will emerge. The latest winner in the distribution format war was Blu ray movies, which triumphed over HD-TV discs last year.

With a number of exclusive studio deals, these discs can take film watching to new heights with their massive storage capacity. These new movies are intended to reach out to Generation-Y movie fans with social networking and movies games, as well as their downloadable features and interactive menus.

Of course, not everyone feels these Blu ray movies bonus features are necessary. “I’m not sure if people really want games and trivia,” admits Shoot Em Up producer Rober Meyer Burnett.

Some consumers may feel irritated that they’re expected to buy a new machine to play new movies. Yet, the shift has been gradual to calm dissent and there are many great features that Blu ray technology offers.

For instance, creators are looking at releasing DVDs with a re-writable storage section so consumers can download updated bonus material (rather than buy anniversary editions and subsequent releases).

Secondly, top movies will be seen in higher definition and 7.0 Surround Sound (compared to the old Dolby Digital 5.0). Many people are choosing to buy the PlayStation3, which plays blu ray movies and also allows users to surf the web, listen to music, store data and play video games.

According to movies news analysts, other blu ray movies features may include space to bookmark Internet pages and add downloaded movie bonuses, the ability to look up movie theater times and contribute to interactive movie blogs.

There will likely be additional options for viewing subtitles, angle alternates and video-in-video modes. Graphics and menu options will look more like a computer or DISH Network menu than a traditional DVD menu.

“Blu ray disc models bring exciting interactive features to life and offer consumers a ground-breaking experience,” explains Chris Fawcett, vice president of marketing for Sony Electronics.

In the coming months, a number of anticipated Blu ray movies disc releases will come out, including: A Charlie Brown Christmas, Willy Wonka and the Chocolate Factory, Snow White and the Seven Dwarves, Wolf/Brahm Stoker’s Dracula/Mary Shelley’s Frankenstein trilogy, Iron Man, Land of the Lost, Van Helsing, Godzilla, Forrest Gump, It’s A Wonderful Life, the Rocky collection, The Lord of the Rings trilogy, Clerks, Chasing Amy, Logan’s Run, Fight Club, Star Trek (2009) and Gone With the Wind.

The ability to buy movies that are trilogies all in one affordable set (on one disc) is enticing. Also, since many of these releases were made years ago, there is no real push to crank them out quickly, thus compromising bonus material. You can find many innovative bonuses and featurettes on the new versions.

Now that the prices are coming down to DVD-level, this motion picture format may sell like hot-cakes after all.